From early vision to final interaction, I help teams turn complex ideas into products people can understand and trust.

I’m a hands-on product designer and design leader with more than 15 years of experience. I’m at my best when the path is still taking shape—helping teams understand the problem, establish a clear direction, make ideas tangible and carry the strongest ones through to delivery.

I move comfortably between research, product strategy, storytelling, prototyping and detailed interaction design. Whether I’m facilitating a workshop, building a working prototype or refining an experience alongside engineers, I stay close to both the people using the product and the people bringing it to life.

My career has taken me from co-founding a design agency, through fintech, to digital healthcare. At ieso, I joined as its first designer, helped build a multidisciplinary design practice and remained hands-on in shaping AI-powered therapy across mobile and web. I work closely with clinicians, AI specialists, product teams and engineers to turn complex therapeutic and technical ideas into clear, thoughtful experiences.

I care about big ideas and little details: creating a compelling vision, asking the difficult questions and refining the moments that make a product feel intuitive and considered. I’m particularly drawn to early-stage and founding-design roles where design can influence not only how a product works, but what it should become.